Videos have emerged as a powerful marketing medium that has the potential of driving enormous sales and brand recognition.
Marketers are increasingly relying on creating impactful videos that are a treat to watch and capture the audience’s attention precisely. Try this live where you can create an impactful video within a few minutes.
As with any other form of marketing, videos, too, need to follow a certain set of guidelines if they need to be successful. Product videos need to be precise in their message delivery if they are intended to have some form of impact on the viewers.
This post carefully examines the various points that need to be kept in mind while creating a product video for maximum impact.
Moreover, these guidelines can be immensely helpful in ensuring an optimal ROI for your video marketing expenses.
5 Crucial Components of a Product Video
Here are the 5 crucial components of a well-crafted product video that is sure to have a massive impact on your audience. Let’s start!
1. Set goals for the product video
As with any other content form, your product video needs a well-defined objective that it needs to achieve. Having a clear picture of what you want to achieve through the video enables you to choose the right video presentation format and theme.
There are numerous ways through which brands and marketers leverage product videos. The final goal may be to promote sales of the product, the edification of the customers, or simply the need to uplift the image of the brand.
Having well-defined goals helps you channelize your efforts to create the kind of video that needs to be produced.
Once you have a definite goal in mind, the forthcoming video creation journey becomes easy, and only after this should you proceed with scriptwriting and finalizing the tone for your video.
Your goals can range from generating leads to promote sales to building brand awareness or simply explaining the product’s features.
Even producing a one-minute long explainer video needs a specific goal that should be finalized before proceeding to the next steps.
2. Identify the audience that you want to target
Once you have established your goals, you need to identify the audience that you want to target through your videos.
The first thing that needs to be understood is the fact that a single video cannot appeal to everyone, and this creates the need to identify your target audience.
You can approach this by talking to your customers and finding their exact needs. You can even talk to your sales team as well as they are the ones who talk to customers all day and most probably have a clear picture of the audience’s expectations.
A consumer point of view is immensely crucial for developing a product video as it helps in accurately identifying the strengths and weaknesses of your product.
Once these are established, you can emphasize the key aspects to have a meaningful impact on your target audience.
You can also take inspiration from your competitors and analyze their customer targeting patterns. This can provide you never before seen insights and enable you to create videos that capture maximum attention.
3. Develop a video script relative to the target audience
Once you have settled on the target audience and the structure of your video, you can begin drafting the video script.
A script is one of the most crucial components of a video and has a great influence on the impact that your product video has on the audience.
You need to establish a context and the issues faced by your target audience.
Once you have reeled them in with your catchy phrases and relevant details, you can proceed with the solution that your product offers.
Following the right tone throughout the script is important. If your product is funky and caters to the millennial audience, a naughty tone wouldn’t be amiss.
But, if your product caters to the elderly customers, a formal tone with a personal touch might be the best way to go.
While drafting the script, make sure that you highlight the benefits of your product and not just the features. People are busy, and they don’t have the time to analyze the features to find a use case scenario for them.
Also, add relevant CTAs to the end of your video to give your audience something to ponder upon once the video has ended.
4. Video production and voiceover integration
There are two ways you can go about this. You can buy or rent the video recording equipment and create the product video all by yourself if you have the skills, or you can hire a professional video creation agency to help you in video production.
If you have successfully followed all the above-mentioned steps, the video creation part becomes relatively easy as you have a clear picture of what you want the video to achieve.
It is important to ensure that the video seems authentic to the viewer if you want them to go ahead and spend money on your brand.
Once your video is ready, you can go ahead with experimenting with various voiceover versions and choose the one that perfectly aligns with the theme of your video.
5. Publishing the video
Once the video is ready, it’s time to publish it for the world to see. The platform that you choose for posting is highly dependent upon the goal that you want to achieve.
If your goal is to educate customers about your services, posting the video on a landing page or your social media page might be a good idea.
YouTube has been the go-to platform for all video hosting requirements, and if you target the right keywords in your video title and description, nothing is stopping it from reaching a wider audience base.
There are a few caveats, though.
YouTube displays a lot of ads and suggested videos that may even have a link to your competitor’s product. Moreover, people can also click on the video and land directly on YouTube, only to be lost in the sea of videos.
You can try platforms like Wistia that have 0 ads and no option for users to click away. Once you embed the video on your site through Wistia, you have full control over branding along with including a social share button and a clickable CTA.
Creating a high-quality product video is nothing short of challenging and requires an enormous amount of work. Carefully crafted videos require a lot of effort and time to produce but InVideo here helps you to save all your time and focus on your ideas to create video contents .But, if correct guidelines are followed while keeping in mind the goals, capabilities, and limitations of your product, it’s not impossible to have an immensely positive effect on your target audience and drive the revenue for your business.