If there is one thing you can be sure of in the 21st century, it would be that there are few people without a cell phone. It only takes walking down a city street during rush hour to see how many of them have their phones out texting away, both thumbs moving rhythmically as if to an unheard tune. Are you trying to attract donations? Maybe it’s time to look at how SMS marketing can help you do just that.
The Largest Reach Imaginable
Imagine the massive reach for a politician seeking voters and donations to keep momentum up on the campaign trail. Not only can a politician get high-impact, short messages out periodically throughout the day, but some of the latest research shows that people check their cell phones a minimum of 96 times each and every day. Can you imagine how many millions of voters check their phones often enough to stay updated on such things as polls and upcoming rallies?
The Best Response Rates
Another amazing feature of SMS marketing is the fact that it has the best response rates of any other marketing strategy eliciting a call to action. The messages are short and sweet but so too are the responses. And, what WinRed text messages in the Tatango app show is that registered voters like to be heard. They want to build relationships with their party and their candidate. They want to know that they are heard and with WinRed text messages, candidates can be assured throughout the day that they really are being heard.
Where so many politicians have lost support over the years is when they failed to communicate with their supporters. They continued on with the message they wanted put out there but when it came to what voters were looking for, it fell on deaf ears. If you want to attract donations, it is imperative that you reassure doners that their money will be well spent on a politician who cares about them and their needs.
Clear Opt-Out Ensures Targeted Audience
There is one last point that should be considered. Federal laws are on the books that opt-out instructions are clear and to the point. Because of this, you can surmise that those who remain are loyal supporters and are open to your communications.
Also, as a result of reaching a highly targeted audience, your SMS texting requests for donations are reaching those most likely to donate. Once again, this leads to a better response rate because your text messages and requests for donations are getting to the people most likely to respond. Alongside opt-out legislation is an approval to ask for donations via text, hence a legal targeted audience most likely to donate.
The Facts Speak for Themselves
In summing everything up, the key point to be aware of is that SMS messaging reaches the largest audience because few people don’t have a cell phone. Those who do, the majority of the population, check their messages at least 96 times per day and if they didn’t want to be there, they’d opt out. You can’t get much better than that when seeking to attract donations.