There are many different ways to design and make things so they sell better. One way could be to focus on the consumer by taking their perspective into account in order to effectively market your product. But it’s not the only way.
When you’re trying to sell your products, here are some ways you can make them stand out…
Uniqueness
In order for your product to get people’s attention, it should have some qualities that make it different from its alternatives. Even if your product serves all its purposes, your client should have a reason to pick your product over something that does a similar thing. Ask yourself questions like:
- Can this product provide a better experience for the consumer?
- Does this product offer more value for the money it costs?
- Is this product something new that hasn’t been seen before?
Intuitiveness
Next, you want to focus on how your product can be intuitive. You want people who are buying your product to understand its use without any difficulty. Here are some questions you can ask yourself:
- What features of this product can be explained in an easy-to-follow way?
- How can people make sense out of this product?
Usefulness
You should also focus on making your products useful. This means that you’re focusing on what people are going to get out of using your products, and how well your products work. Ask yourself these questions:
- Can a point or story be used to tell people how they will benefit from using the product?
- How is the point or story relevant within the current market conditions?
Display
Your attention shouldn’t be limited just to the product itself, but how it’s displayed. If you’re operating a store, for example, do you think your product will sell better by the front entrance or near the checkout area? If your business is online, does the product stand out on the webpage? You should also consider package concepts and materials when you ship, because you may get more repeat customers when your product’s overall presentation is better.
When you’re selling your products and engaging with clientele, there will be some trial and error. Having a general idea about how to make your products stand out will give you a good start. Always chase feedback and pay close attention to what needs improvement. The right understanding should help you build your brand and improve customer retention.
