The #1 Keyword Planner Recommendation To Grow Your Business Online?
Getting Seen!
There’s nothing worse than working hours and hours on your content, SEO, and Google Marketing, just for your brand to fall through the cracks online.
The most frustrating thing about building a business is the time it takes to grow and develop an online presence.
So, what if there was a simple way to supercharge your brand visibility?
Imagine a method that could significantly shorten your journey to ranking on Google…
The world’s your oyster with strategic domain registration.
In this post:
- Domain Registration Impact On Growth
- How The Right Domain Increases Recognition
- Domain Registration Services To Look For
- Your Perfect Domain Strategy
Domain Registration Impact On Growth
Domain registrations are booming.
In 2024, the global domain registration market was valued at $1.35 billion. Experts predict this will grow at a CAGR of 7.3% to $2.37 billion by 2032.
The reason?
Businesses are finally wising up to the fact that the domains are no longer an afterthought. That a brilliant domain name could be a lynchpin of your branding strategy.
Partnering with a trusted domain provider is the first step toward building your digital brand. Whether it’s to:
- Cement your online presence
- Build brand recognition
- Protect against future expansion
Domain registrations go hand-in-hand with business growth.
Here’s why…
Google recognises established brands. If your business lacks an online presence, Google won’t consider your business to be an authority in your space. It’s why we encourage brands to start with domain registrations.
Sure, your products and services are the main draw of your business. But with the online world drowning in millions of products and services, if you aren’t getting seen, how will you ever grow?
The numbers speak for themselves
Did you know that the number of domain registrations is expected to grow from 368 million in 2022 to 576.6 million by 2030?
If the numbers don’t worry you, then get ready for some more bad news.
The right domain choice can take your business to the next level.
How The Right Domain Increases Recognition
Here’s the truth about choosing the right domain.
The general public agrees.
A whopping 77% of consumers say a domain name is either important or very important when evaluating a brand online.
Before your customers ever land on your website, they’re forming an opinion on the professionalism, trustworthiness, and credibility of your brand. And it all comes down to your domain name.
Good domains are:
- Short, easy to type, and spell
- Easy to say
- Relevant and unambiguous
- No numbers or hyphens
A domain name that works well builds a positive impression in the mind of potential customers. And a positive first impression is crucial for customer conversion.
Bottom line: the right domain name = better recognition
Domain registration services take it one step further by securing multiple domain variations to prevent your brand from being associated with a generic or misspelled domain.
In other words, protecting your domain is as important as the domain name itself. Don’t just focus on securing one domain variation; plan to register a series of variations to your domain to cover all the possible ways someone might spell or search for your brand online.
Domain Registration Services To Look For
Finding a domain registration service isn’t as easy as it sounds. Here are the domains registration services to look out for.
1. Security is their top priority.
Your domain is the entry point to your brand. You need the best domain registration services to ensure your domain is fully protected from the second you register.
Domain registration services should offer security features including:
- Domain privacy protection
- Two-factor authentication
- Domain locking
- SSL certificate
If a service provider is advertising low prices and lacking the above, RUN!
2. Excellent management tools
Features to look for in a domain management tools package:
- Easy DNS management
- Bulk management options
- Auto-renewal
- Streamlined transfer process
Domain management doesn’t have to be complex. Make sure your domain provider has the tools to make management easy for you and your team.
3. Domain transfer from a trusted source
Domains can change hands, and frequently do. Don’t risk dealing with a domain service provider that hasn’t done its due diligence.
What can they check?
- Domain expiration
- Account security
- Domain ownership history
A provider should help walk you through the process of securely transferring your domains and perform an audit to identify potential risks before finalising the transfer.
4. Guidance & customer support
Technical domain issues happen, and customers need to be able to get hold of support quickly.
Ideally, your domain service provider should have 24/7 customer support, provide support for domains, and offer clear instructions if you run into problems or have questions about your service.
A knowledgeable, easy-to-reach support team can save you hours in troubleshooting and headache.
Your Perfect Domain Strategy
We know what you’re thinking: which strategy is the right one?
The best domain registration services and domain strategies will reflect your brand’s specific goals and challenges. But if you’re just getting started, here’s how to select your domain and make sure you’re choosing the right domain strategy to grow your business.
1. Do your research
Before registering anything, research your competitors and look at what domains they have.
What’s working in your space?
Where are the gaps and openings?
You’ll also want to understand what domains are currently ranking for your ideal keywords. Register those if you can.
2. Select the right extension
While .com is still the most popular TLD, there are a host of new gTLDs you can choose from. These can be used to position your brand, support your messaging, and help with memorability.
Country-code TLDs are great for local businesses and improving your geo-targeting.
3. Register multiple variations of your domain
Registering multiple domains and variations of your domain name protects your brand. Capture misspellings, secure different extensions, and prevent copycat domains from leeching your traffic and confusing your brand identity.
4. Plan for your future
Your domain name should serve your business as it grows.
Consider your expansion options. This could mean international expansion, new product lines, and services, or potential rebranding.
5. Work with the best domain service providers
Domain registrations are the foundation for future growth and long-term success.
Your domain provider should be able to help you plan for all of the above to make sure your domain strategy is set up to grow with your business.
Final Thoughts On Domains That Drive Growth
Domain registration is the foundation of brand success.
Businesses that act strategically, work with experienced domain service providers, and build comprehensive protection and registration strategies are winning.
Domain registration isn’t an expense. It’s an investment.
A well-selected, registered, and secured domain sets your business up for long-term success, organic brand recognition, and security. The online world is more competitive than ever.
Don’t get left behind. Domains aren’t a nice-to-have, they’re a must-have.
