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How to Use Promo Codes in Marketing

Promo codes are a great marketing tool as they’re not only the perfect way to promote new products, but it also incentivizes individuals to come back and shop in the future.

If you’re new to using promo codes, you might be wondering how to use them in marketing and how you can go about making them work. Here, we’ll provide you with everything you need to know and more.

What are promo codes?

Promo codes are also known as discount codes and they typically consist of both letters and numbers. How it works is that customers will enter these letters and numbers upon check out and they’ll receive a certain discount on an item.

Promo codes can be obtained from either a third-party website, or can be advertised directly on your website. Promo codes can help with not only generating more traffic but also increasing the conversion rate.

How to promo codes work in marketing? 

  1. Acquire customers

Promo codes can help you with acquiring customers as it’s an incentive. You can use promo codes on new products if customers have purchased over a certain amount, or even on shipping.

2. Build links

A promo code can also be used as part of link-building. When someone clicks through an external link and signs up for your newsletter, for example, they will often receive a free gift and this gift can be a promo code for your products.

3.Rewarding loyalty

You can also use promo codes as a bonus for those individuals that have purchased from your website regularly.

How to make promo codes work?

New to promo codes? Here are some tips on how to ensure that your promo codes are being successfully integrated into your marketing plan:

  1. Make sure your promo codes are kept simple

The last thing you’d want is to have an overly complicated promo code that confuses other individuals. Long codes can create confusion so you’d want to go ahead and craft are short and simple promo code that’s easy to remember and use.

2.Make sure your codes are visible

You’ll want to ensure that your promo codes are visible enough that individuals know how to use it. Make sure they’re on the front page of your website and also on both the checkout and product pages.

3.Offer multiple promo codes

The more discounts you’ve got, the better it is. Even so, you don’t want to overwhelm your customers. Make sure that you’re offering just enough that customers will feel like they’re getting a good deal, and that they’re not feeling confused.


Make sure that you’re publicising not just on your website but also on other channels like social media or through an email newsletter.

 Making promo codes work

As you can see, there are a plethora of benefits to making promo codes work. An important thing to remember, however, is to ensure that you’re not overusing promo codes. Using too many promo codes can ruin your overall credibility and decrease customer loyalty.

I am Lalitha Part time blogger from India . I Love to write on latest Tech Gadgets , Tech Tips , Business Ideas , Financial Advice , Insurance and Make Money Online

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